EN
ENTRY
CONTACT

ABOUT

We are a creative company that shares the charm of 'KAWAII' with the world
TOP / ABOUT
VISION
Connecting
the world
with “KAWAII”.
Creating KAWAII in new forms and connecting the world by sharing it from Japan through both 'real' and 'virtual' interactive platforms
The content and culture created in Japan are something to be proud of and are loved around the world. The passion for expressing what we love, and the communities that form around it, transcend borders, cultures, and generations, coming together as one. This is what we believe.
  • Building a global
    KAWAII ecosystem
    We provide a platform where KAWAII fans and creators from around the world can gather, collaborate, and grow together. We foster a community where people from diverse cultures and backgrounds can connect and interact through KAWAII.
  • Pursuing innovation
    and creativity
    We create new entertainment experiences that provide users with surprise and excitement in both the real and virtual worlds. We cultivate a corporate culture that constantly stimulates creativity and brings new ideas to life.
  • Promoting and advancing
    KAWAII culture
    We aim to spread KAWAII culture around the world, sharing its charm to bring joy and comfort to more people. By promoting cultural exchange through KAWAII, we foster greater international understanding and friendship.
  • Growing together
    with the community
    We aim to be a company that strengthens bonds with fans, partners, staff, and collaborators, growing together. We value their voices and provide entertainment created in collaboration with them.
MISSION
A new form of entertainment connected through KAWAII
We create opportunities for players (cosplayers, Vtubers) and creators to unleash their limitless potential, building a world filled with smiles through KAWAII experiences fueled by fans’ passion and love. We will continue to take on global challenges with the charm and potential of Japan-originated content, all in a KAWAII way!
WHAT IS
KAWAII ?
MESSAGE
Message from the CEO
代表取締役/CEO
笹谷 祐樹
KAWAII is something special that warms people's hearts, spreads smiles, and connects people around the world.
KAWAII JAPAN is driven by the vision of "Creating new entertainment that connects through KAWAII! Sharing KAWAII with the world!" We are fully committed to providing innovative and inspiring experiences. The word "KAWAII" is more than just "cute"—it is a concept with profound charm and power that captivates the heart. KAWAII is something special that warms people's hearts, spreads smiles, and connects individuals across the globe. We firmly believe in the power of KAWAII and are dedicated to creating new forms of entertainment rooted in Japanese content every day. Since our founding, we have promoted cosplay as a way for individuals to express their passion and foster mutual understanding. At the same time, in the digital realm, we have focused on Vtubers, allowing people to express another version of themselves. We are actively building interactive communities that bridge both real and virtual worlds. With these core content areas, we are creating an ecosystem together with players, creators, and fans. Alongside supporters, companies, and investors, we strive to raise global awareness of KAWAII. Our goal is to fill the world with smiles and inspiration through the power of KAWAII, and we will continue to take on this challenge every day.
代表取締役/CEO
笹谷 祐樹
MEMBER
●
September 2016
Established KAWAII JAPAN Inc.
April 2017
Launched the "Cosplay Jack Mission" project
●
●
June 2017
Released "COSPO," an app for discovering and supporting the joy of cosplay
September 2017
Launched "COSPO TV"
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●
December 2018
Began global expansion of "COSPO" and participated in overseas events in Singapore, Malaysia, Cambodia, France, the UK, the USA (NYC), Taiwan, Hong Kong, Russia, and more
September 2019
Conducted equity crowdfunding and launched the terrestrial TV project "iQTV"
●
●
November 2019
Released the web version of "COSPO," supporting six languages
May 2020
Officially launched online business and began the "COSDO" online streaming project
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●
March 2022
Launched "Virtual COSPO" as a dedicated Vtuber project
April 2022
Started "Virtual Music Parade," a live-streaming event focused on music
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●
January 2023
Added a Vtuber category to "COSPO"
February 2023
Conducted a second round of equity crowdfunding
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●
May 2023
Began "Virtual POP UP," a real-world event for Vtubers
October 2023
Launched food and beverage business in physical locations
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COMPANY
PROFILE
COMPANY
INFOMATION
Company Name
KAWAII JAPAN Inc.
Established
September 16, 2016
Capital
47.24 million yen (including capital reserves: 82.47 million yen)
CEO
Yuki Sasaya
Business Description
KAWAII JAPAN Inc. operates "COSPO," an app that highlights the joy of cosplay and supports Japan's pop culture, focusing on cosplay and VTubers. The company provides a social media-linked platform media service centered around this. In addition, KAWAII JAPAN conducts event planning, production, and promotion, along with online and media services (video production for shows, commercials, live streaming), casting, and comprehensive production and management services.
Location
〒135-0064
THESOHO706, 2-7-4 Aomi, Koto-ku, Tokyo, Japan
Phone
03-5530-7056
ACCESS
By Train: Rinkai Line: Get off at "Tokyo Teleport" (15-minute walk) Yurikamome Line: Get off at "Tokyo International Cruise Terminal" or "Telecom Center" (5-minute walk)
OUR CLIENTS
株式会社丸井/株式会社テレビ東京/株式会社カプコン/株式会社コナミデジタルエンタテインメント/株式会社DECCI/グリー株式会社/株式会社アルファルート/株式会社アプリスタイル/株式会社アドグローブ/株式会社スターダストプロモーション/東海テレビ放送株式会社/グーグル・ペイメント合同会社/株式会社　シブヤテレビジョン/株式会社vivito/ジグノシステムジヤパン株式会社/WWS JAPAN合同会社/株式会社17 Media Japan/株式会社シルバースタージャパン/Click Holdings株式会社/株式会社日本旅行/ラオックス株式会社/レジーナエンターテインメント株式会社/京都きもの友禅株式会社/株式会社クリープ/株式会社セブンツーセブン/ジュピターエンタテインメント株式会社/株式会社共同テレビジョン/株式会社ホリプロ/ワイケーホールディングス株式会社/アスミック･エース株式会社/株式会社講談社/有限会社インディーズ･ジェイシー/CAセガジョイポリス株式会社/株式会社浜友A.L/株式会社天満屋/ ...他　順不同